Dress Accordingly with Your Day By Nicole

2 mins read

Meet the Team of YDBN’s New Bismarck Location

Having always wanted to work in the bridal industry, it was a dream come true when a few of Delaney Johansen’s friends who were brides of Nicole’s had passed Johansen’s name along and she was given the opportunity to help start up Your Day by Nicole’s newest location in Bismarck, which opened in December of 2021.

“Having the privilege to work in an industry full of exciting experiences and getting to meet so many different people has always been a dream of mine,” Johansen said. “Being a people-person, I love being a part of these big life moments for our brides. We get to share in their joy and excitement and help them find the gown that makes them feel the most beautiful.”

Owner of YDBN, Nicole Gruchow knew Delaney was a perfect fit for her brand and mission. “She has heart, and coupled with her great energy and positive attitude, I knew there was no need to look further,” Gruchow said.

The goal of the YDBN is to provide brides with a personal bridal experience. Their stylists are knowledgeable on current trends, fit and quality construction in garments. The team ensures a warm and welcoming experience not only for the bride but for her whole entourage!

The Bismarck location is conveniently located in the Kirkwood Mall and caters to the bride as well as the bridal party and wedding guests. Each stylist with YDBN is versed in the entire process of wedding planning, “from dream ring to gown” with fine jewelry for the bride and groom, wedding guest attire, mother of the bride/ groom dresses, bridesmaid dresses, bridal gifts and more.

“The whole experience was a dream. Both Jasmine and Delaney were super knowledgeable and attentive to my wants and needs. The store is adorable and they have a huge variety of dresses. My mom found her dress for my big day during the same appointment.”

-Elissa Eisenbraun

The Team’s Most-Loved Bridal Trends

“We are seeing so many different trends for our brides right now from completely simple and timeless, to really intricate lace designs for more of that boho look, to the traditional A-line or Ballgown,” the team said. “Pearls are also really in right now and brides are glamming up their look with a pearl studded veil or some beautiful pearl drop earrings.”

Who is YDBN for?

YDBN is for the bride wanting a unique and personal bridal shopping experience. It’s a big day for not only the bride but for her party as well, and the team at YDBN Bismarck wants everyone to feel welcome and the experience as a whole to be a memorable one.

Maid for Each Other

Unique styles for your entire bridal party moderately priced $175-$235 in coordinating colors designed specifically to compliment your dream dress.

Special Occasion Gowns

Whether wedding guest or mob we have a gown for that.

YDBN offers engagement and wedding bands with full customization using CadCam, dealing in all gemstone varieties and metal types to fit all budgets.

Book your bridal or fine jewelry appointment with us today at yourdaybynicole.com or call us at 701-258-3386!