“I Don’t Want to Do Marketing – And I Don’t Have Time For It.”
Sound familiar? You’re not alone. Marketing can seem time-consuming and confusing, or maybe it just isn’t in your wheelhouse.
The good news? You can market your business without feeling like you’re doing any marketing at all. By making small, strategic moves, you can attract and engage customers without adding more stress to your already full plate. Here’s how:
Turn Everyday Actions Into Big Opportunities
Marketing doesn’t have to mean complicated campaigns, hours spent on social media, or a big budget. Chances are, you’re already doing things that naturally promote your business.
Word of mouth: Happy customers are your best advocates! Encourage reviews and referrals with a simple follow-up email.
Networking and partnerships: The conversations you’re having in the community are valuable. Look for ways to turn them into opportunities. Attend new events, meet new people, and grow your network in ways that open doors for your business.
Ask your employees to chime in: Your employees are your most authentic advocates. Encourage them to share company wins, industry insights, and job openings.
Automate and Delegate
You don’t have to do it all yourself. Simple tools and smart delegation can keep your marketing efforts running smoothly in the background.
Email drips: Platforms like Mailchimp can automate welcome emails, follow-ups, and nurture campaigns. Set it up once, and watch it do the work for you.
Scheduling links: Tools like Calendly or Google Calendar make booking meetings effortless, eliminating back-and-forth emails.
Break it down: If larger projects feel overwhelming, start by delegating-set the goals, direction, and desired outcome, then let your team handle execution. Bring in a virtual assistant for extra support or, for a more strategic approach, partner with a marketing agency.
Make It Easy for Customers to Find You
Sometimes, the best marketing happens without lifting a finger. Ensure your business is visible and accessible when customers are searching.
Search engine optimization: Make sure your website contains relevant keywords people use to search for your products and services.
Testimonials and online reviews: Prospective customers trust real experiences. Encourage satisfied clients to leave reviews on Google or social media.
Google Business profile: Keep your listing updated with current hours, services, and contact information to appear in local searches and maps.
Marketing isn’t about doing everything-it’s about making sure the right people know you exist and trust you enough to do business with you. By taking small, intentional steps, you can create meaningful impact without having to think about marketing every day. The good news? You can market your business without feeling like you’re doing any marketing at all.
HexaHive
701.409.0488
www.hexahive.co