Throughout 2022, we interviewed a wide variety of entrepreneurs and successful business owners alike as they elaborated on their journeys to success and what advice they would recommend to others. We reconnected with a handful of these recently-featured entrepreneurs to learn about their biggest successes and struggles from the past year, as well as what’s on the horizon for them professionally. Over the next few issues, we’ll unveil some of these entrepreneurs’ goals, ambitions, and more for their 2023 business year.
Go Promo Owner & General Manager
What was your biggest business accomplishment in 2022?
Crushing our sales goal of $4 million was a huge accomplishment for our small business. Our dedicated staff surpassed $4.5 million this calendar year. That is a lot of t-shirts and swag!
How has your business grown in 2022?
Go Promo expanded to Western North Dakota by acquiring a small Bismarck promo agency called Dakota Promotions. By implementing Go Promo’s efficient workflows and internal systems paired with aggressive prospecting, we’ve doubled our Bismarck sales in our first year! Go Promo’s West Fargo office has also grown its clientele and the need for more staff, as we recently added two new employees.
What has your business done for the Bis-Man community in the past year?
We donate to local charities and take part in the Bis-Man chamber events. By being an officially licensed vendor for Bismarck Public Schools, we create popup stores for team and fan apparel. We donate 10% of sales back to the team that organizes the store with us.
What are your business goals for 2023?
Our goals for 2023 are to continue to serve our current clients with the best service they’ve ever seen and to keep growing sales with a 2023 goal of $5+ million. This goal may be achieved through grassroots efforts and/or acquisition.
What’s your biggest setback currently and how do you plan on overcoming it?
Go Promo’s biggest setback currently is product inventory. The supply chains continue to have issues with keeping stock available. Our team continually overcomes this by finding similar brands and styles that meet our clients needs.
Do you have any plans to further engage with the Bis-Man community?
Our Bismarck staff will continue to participate in all of the Bis-Man Chamber events, donate to local charities, and work with local business marketing leads and schools to promote their brands through custom apparel and promotional products.
Will you be making any significant expansions in 2023?
We are always on the lookout for another acquisition to grow the Go Promo brand. Acquiring businesses is the fastest way to grow. We’ve gone through two of them now and we have a great blueprint for a successful transition.
What is another business that Bis-Man community members should look out for and support in 2023?
Silicon Plains is a great client of ours that offers top-notch IT services.