At the young age of 24 years old, Mike Dragosavich bootstrapped his way into the world of magazine publishing with the creation of Spotlight. As the sole business owner and only initial employee, Dragosavich has played a part in every area of the company. He has worked in design, delivery, accounting, sales, editorial, photography, HR and more.
Over time, the former North Dakota State punter has built Spotlight into a solid company of 28 diversely skilled employees. In doing so, Dragosavich has leveraged his insatiable thirst for self and business process betterment.
Dragosavich is married to his wife, Kelsey, with whom he has two children.
Welcome to the very first issue of Bis-Man INC!, a free, resourceful, positive and informative business magazine that we are thrilled to bring to the community. For those unfamiliar with our company, Spotlight, we are a magazine publishing and full-stack marketing and creative agency based out of Fargo, North Dakota. Some other publications we produce include: Fargo Monthly, Design & Living, Future Farmer, Bison Illustrated, Faces of Bismarck and Fargo INC!, a local business magazine that will serve as the blueprint for what we hope is an equally impactful publication.
So, why the Bismarck area? Why us?
First of all, we have seen tremendous success with our Fargo INC! magazine. Since its launch in 2016, we have learned that there’s a strong desire for local business content in the FM area. And after launching our “Faces of Bismarck-Mandan” magazine last year, we learned that Bismarck has common needs. Secondly, we believe that we are the right company for the job. Over the last 11 years, we have produced over 480 magazines. We take pride in quality design, photography and content. In a time where there seems to be a dearth of negativity, we want to be a beacon of light, showing all of the positive things going on in the Bismarck-Mandan community.
What’s the goal?
Our goal with every issue we put out is to provide quality, politic-free, information and entertainment to our readers. In our business-specific publications, we also strive to provide motivation for the community at large. We want to motivate and help guide those in the region who are contemplating making the entrepreneurial leap while also helping those with existing businesses find greater success. In doing this, our goal is to avoid politics at all costs. We want to focus on small main street businesses, entrepreneurs and professionals. The real goal is to not only entertain the community with great business content but also to motivate them.
There is a ton of development that we will want to take on throughout the year. We want this first issue to serve as an introduction to the community. After launching, we are going to host a party and we’d love for many of you in the business community to be there so we can learn from your feedback.
We will also be following this first publication with a number of questionnaires and surveys to help us create a roadmap for improvement. After all, we want to create content that is worthy of your time. We want you to read it and learn something from it!
We are also in the process of developing an Editorial Advisory Board in order to ensure that our articles are as quality and as relevant as possible.
When it’s all said and done, we want this publication to drive the Bis-Man area businesses to a new level of success and motivate everyone to strive for higher standards. Hopefully, like in Fargo, we receive emails after every issue on how an article motivated change or made a difference in that person’s life. Now that would be the best!