Deidre Hillman focuses on creating meaningful, impactful experiences that bring people together. Whether it’s a corporate celebration, conference, or fundraiser, her goal is to deliver events that resonate with the audience and fulfill each client’s unique objectives.
“I specialize in blending creativity with strategic planning to ensure every event not only meets but exceeds expectations. By working closely with corporate clients and nonprofits, I tailor each event to reflect the organization’s values and goals, creating memorable experiences that leave a lasting impression. I enjoy serving, learning, and seeing our community evolve to become more family-friendly and safe,” Hillman said.
Can you share your journey into the Bis-Man community?
I became immersed in our community after facing personal adversity—my mom, stepdad, and dad were all diagnosed with terminal cancer within three months. My mom and stepdad passed within a year; my dad fought for five more. That difficult journey made me appreciate my community and inspired me to give back. I started volunteering at the Dakota Zoo, where I’m now in my 10th year, and began granting wishes through Make-A-Wish, working with around three local children annually to this day. During my time with my parents, I tried to be intentional about how and where I spent my time. I wanted to make an impact and realized I could speak up and start making changes in our community.
I also joined friends in founding BisMan Power of 100, which continues to thrive. Although I’ve stepped aside, the group is now in its eighth year and has raised hundreds of thousands of dollars for local nonprofits, providing them with a platform to share their missions.
What challenges have you faced as a woman in business, and how have you overcome them?
As a business owner, I balance time with my daughter and my work. My husband is supportive, but when my daughter needs me, I make up time in the evenings or on weekends. It’s part of being an entrepreneur—flexible but sometimes overwhelming.
How do you balance business with your personal life?
When I became a mom eight years ago, I made a point to bring Harper to work when I could. Not every day is easy—juggling her needs while serving a client or preparing for a meeting—but the memories of working with my parents are invaluable. I believe I’m building a business that Harper could take over one day, so why not expose her to it now? I don’t think seeing me balance it all is a bad thing.
I also make it a priority to volunteer with organizations where I can bring Harper and my husband along. I’ve taken her to board meetings since she was an infant, and now, as I serve at the Dakota Zoo, they volunteer with me when appropriate. When I do a wish reveal for Make-A-Wish, they sometimes join in and become part of the experience. When I include them, it’s not a sacrifice—I weave them into my work and time.
How do you navigate gender biases in your industry, and what advice would you give to women facing similar challenges?
I approach challenges with confidence in my experience. However, in meetings where roles aren’t clear, I’m often asked to take on tasks traditionally assigned to women, like taking notes. I address this by communicating roles early on to avoid assumptions. My advice: approach these situations tactfully and professionally—open communication is key.
The 13th Hat Business and Event Strategy
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