Tana Trotter worked as a personal trainer during her undergraduate studies. As she became more involved in fitness and healthcare, she grew concerned about the limited employment options that would both fulfill her and make a positive difference for others.
“That concern, combined with the opportunity provided by my parents’ entrepreneurial venture, led to Proximal 50 Life Center. While still in PT school, I took the leap, bought the lot, and built the building to open Proximal. I’m primarily a physical therapist, but I also teach classes, offer personal training, and handle business development and strategy,” Trotter said.
What challenges have you faced as a woman in business, and how have you overcome them?
Being ahead of the curve in Bismarck limited initial interest, as the holistic approach was still very new. We had to rely on word-of-mouth advertising to generate interest, as our messaging was difficult to convey.
Not fully understanding the overhead expenses associated with a large building affected our budgeting and operations in the first years.
How do you balance business with your personal life, and what advice would you give to women trying to achieve this balance?
I haven’t found that balance yet, but I know this is where I’m meant to be. I’m embracing the chaos of a busy business and household while it’s given to me.
How do you navigate gender biases in your industry, and what advice would you give to women facing similar challenges?
I don’t believe there’s a gender bias in my industry. Instead, I often work against fad diets, high expectations of restriction, and distorted body image issues. Nationwide, not just in Bismarck-Mandan, many in my industry are promoting these diets and offering supplements, among other alternatives, to make a profit. I may be more “old school,” but I believe that putting in the necessary work and effort is what truly makes a difference.
Proximal 50
proximal50.com
[email protected]
1151 W Divide Ave, Bismarck, ND 58501